Definition: A trending topic is a topic that experiences a surge in popularity on one or more social media platforms for a limited period of time E-commerce businesses can examine social media trends to find topics of consumer interest and capitalize on current conversations.
Trending topics often evolve around popular cultural events such as current events, celebrity announcements, TV premieres, social concerns, breaking news, and viral content. There is no limit to how long a topic can stay popular, although trending topics have a shelf-life of a day to a week.
Trending topics are determined by an algorithm created by the site where the topic appears Most platforms create content based on a user’s access to the site, account location, previous preferences or searches, and who the user follows. For example, a user who follows Target might see a popular store promotion, while a member of a mug collector group might see a trending online ceramic store.
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FAQ
Adjectives are emerging as a popular trend such as trending fashion accessories. A topic widely mentioned or discussed on the Internet, especially on social media websites such as Twitter, YouTube, Google, etc.
On the Google Trends homepage.
The Google Trends homepage features topics that are trending right now, which can be helpful when choosing to write a story. To explore how Google data can be used to tell stories, click on one of the examples under Recent Stories and Insights on the homepage.
You can find out what is trending on YouTube by clicking on the trending option displayed on the left side of the sidebar on the home page of YouTube.